It’s the word on everyone’s lips: “sustainable” or more specifically, “sustainable fashion”. But why is everyone talking about it and why is it so important, especially when it comes to fashion?

Clothes are very much a part of all our everyday lives. Whatever our preferences are when it comes to style and fashion, we are almost always wearing one form of clothing or another. However, unbeknownst to many, clothes play a bigger role in our lives beyond simply being what we wear day in and day out.

With everything going on in our world today, there is no denying that climate change and global warming are real. Ever more frequently, we are learning about catastrophic natural disasters and unlikely weather events happening all over the world. All these are attributed to climate change caused by human activity, including the greenhouse gases that we produce and the pollution that we all generate.

Another thing that many may not be aware of is the fact that the fashion industry is cited as one of the most polluting industries in the world, with many reports recognizing it as the second most polluting industry, next only to the oil industry. To put it simply, the clothes that we wear is one of the major contributors to climate change. You may wonder why this is so.

Crédit photo @AAKS

It is estimated that as much as a one garbage truck of clothing and textiles is sent to rot or burn in a landfill every. single. second. This is because the fast fashion industry produces massive amounts of excess clothing, which are not only of poor quality, but mostly end up tossed after a few wears. Worse, in many instances, they are disposed of before they are even bought or worn. As the name suggests, fast fashion is all about producing more and more clothing, faster and faster.

The giant fast fashion brands further encourage shoppers to make impulse purchases by offering unreasonably cheap clothing and accessories. They would like for consumers to consider these as disposable so as to perpetuate the never ending cycle of buying, wearing, throwing, and buying again. However, don’t be fooled. These types of clothes and accessories are far from cheap. They come at the cost of our burning planet.

As if that weren’t enough, fast fashion price tags are so cheap because someone else is paying the price – namely, garment workers. The massive quantities of low quality clothing and accessories sold by fast fashion brands are manufactured by garment workers who, while usually working in unsafe conditions are also barely paid wages, let alone the minimum wage.

So, why is sustainable fashion so important now? Because clothing should not come at the expense of our deteriorating planet, should not exploit workers or be manufactured through modern slavery, and it should also not jeopardize our own future and the future of the next generations.

Credit Photo @AAKS

Fortunately, when it comes to sustainable fashion, everyone has the power to make a difference because, like I’ve said, clothing is a part of all our everyday lives. When we choose to support ethical brands, when we choose to purchase conscientiously, and when we choose to rewear our clothing, we are all choosing to uphold social justice and protect our own environment and I think that is more than fashionable.

Credit photo @AAKS

Miss Ô

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